There has been an awful lot of industry and media “hype” written about what is commonly called “the e-book”. From my perspective it is reasonably good “hype” since over the long term authors will benefit financially from this new form of publishing. All kinds of reasons to support that statement…but it is not what I really wanted to comment about …..save it for the next blog.
What is not getting as much “hype” is “downloadable audio books”. It is a bit overshadowed because it is not as “sexy” as the ebook. It is has also been around longer in its original creation as an audio book – on what was called cassette or four-track packaged tape or the more recent compact disc or CD. The Cassette and CD are actively published. You see them in some bookstores or on retail websites. They are expensive ….often much higher than the print edition of the. Growth is pretty static. Not so with the “downloads”.
The downloadable audio book can be cheaper to buy than the print edition…not always…but can be downloaded from a host of websites, iTunes… onto everything from a regular computer to an iPod. It is a very portable way to listen I have worked with a number of clients on this sort of new revenue and marketing opportunity. It can be very profitable. Very suitable for self-publishers because of the added profit opportunity. It works for fiction or non-fiction in almost any category except illustrated. And the market for this way of “reading” a book is growing at a very healthy rate.